HUGO next generation 공모전이 마감되었습니다.

HUGO next generation 공모전 결과를 확인하세요


도전

공모전 내용 요약

Help HUGO attract Millenials with your breakthough ideas

Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.

Presentations with illustrations and text (6 pages max)

5 수상자 120 참여자들 156 작품이 접수됨 37 국가 11 언어
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

배심원 상금 수상자

HUGO의 선택

InDezign
InDezign #1등 상금
InDezign 332,230 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
독일

HUGO Fragrance Bracelet공모전 #1등 상금 4,000€

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2등 상금
kbr3scia 71,050 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
영국

convocatoria HUGO nueva generación공모전 #2등 상금 2,000€

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3등 상금
aventicum 699,730 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
스위스

Perftattoo공모전 #3등 상금 2,000€

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4등 상금
harimurdoko 54,220 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
  • Photography
인도네시아

hugo MIX water공모전 #4등 상금 1,000€

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5등 상금
aaronlobb 14,260 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
영국

HUGO INDEPENDENTS공모전 #5등 상금 1,000€

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

HUGO next generation 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

참여자수 120 명