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도전

공모전 내용 요약

Tell us an engaging and surprising story that shows that when you see Lay’s, you want Lay’s!

Invent fun and unexpected stories that bring to life how Lay’s potato chips are irresistible and that when you (or the hero of your idea) see them, you want them!

Presentation with texts and at least 1 visual illustration (maximum 4 PDF page)

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Lay's Pepsico

Dear participants, thank you very much for taking part in the Lay’s contest. We appreciate your creativity and great sense of humor. While we had to choose just three ideas - we judged the ideas based on several factors: sense of humor, originality, drama, intrigue; most of the ideas presented were very fascinating and entertaining.

배심원 상금 수상자

Lay's의 선택

cjs_capricorn
cjs_capricorn #1등 상금
cjs_capricorn 29,460 창의력 점수
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • Photography
  • Script Writing
러시아

Lay's for a monk공모전 #1등 상금 3,000€

The idea has a lot of surprise in it and proves Lay’s irresistibility message - even the meditating monk could not resist. We also think that the story can be shoot in a beautiful way.

Lay's
shathree
shathree #2등 상금
shathree 294,150 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
필리핀

COURTROOM공모전 #2등 상금 1,500€

Funny way to present Lay’s irresistibility. Interesting set up – calm, grand and stately court room and the funny ending makes the story even more attractive.

Lay's
kevinvijaya
kevinvijaya #3등 상금
kevinvijaya 285,190 창의력 점수
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
말레이시아

The Alien Dilemma공모전 #3등 상금 500€

Funny story with an unusual characters. Truly breaking the conventions to get some Lay’s.

Lay's

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Loving Lay's 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 63 명