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공모전 내용 요약

Tell us an engaging and surprising story that shows that when you see Lay’s, you want Lay’s!

Invent fun and unexpected stories that bring to life how Lay’s potato chips are irresistible and that when you (or the hero of your idea) see them, you want them!

Presentation with texts and at least 1 visual illustration (maximum 4 PDF page)


Lay's Pepsico

Dear participants, thank you very much for taking part in the Lay’s contest. We appreciate your creativity and great sense of humor. While we had to choose just three ideas - we judged the ideas based on several factors: sense of humor, originality, drama, intrigue; most of the ideas presented were very fascinating and entertaining.

배심원 상금 수상자

Lay's의 선택

cjs_capricorn #1등 상금
cjs_capricorn 10 창의력 점수
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • Photography
  • Script Writing

#1 Prize of 3,000€

The idea has a lot of surprise in it and proves Lay’s irresistibility message - even the meditating monk could not resist. We also think that the story can be shoot in a beautiful way.

shathree #2등 상금
shathree 50 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

#2 Prize of 1,500€

Funny way to present Lay’s irresistibility. Interesting set up – calm, grand and stately court room and the funny ending makes the story even more attractive.

kevinvijaya #3등 상금
kevinvijaya 130,540 창의력 점수
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing

#3 Prize of 500€

Funny story with an unusual characters. Truly breaking the conventions to get some Lay’s.


커뮤니티가 좋아하는 작품

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독창성의 Top

스토리 텔링의 Top

  • taz 순위 1 taz 40 창의력 점수
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  • Chamuyo 순위 3 Chamuyo 0 창의력 점수

Loving Lay's 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 63 명