결과 | Barista Bros. – Can you create an ad for coffee flavored-milk that appeals to a man’s interests, rather than his stomach?

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도전

공모전 내용 요약

Can you create an ad for coffee flavored-milk that appeals to a man’s interests, rather than his stomach?

Apart from talking about the product itself, show us how you would convince people who don’t drink Barista Bros. flavored milk to try it!

Poster with a page of explanation to answer the 3 questions (PDF).

3 수상자 6 커뮤니티가 좋아하는 작품 76 참여자들 139 작품이 접수됨 29 국가 8 언어

Barista Bros. Coca-cola

Thanks everyone for your contributions. The entries were very unique and certainly opened our eyes to different ways the consumer may see our brand.

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Barista Bros.의 선택

tcordell #1등 상금

tcordell 539,840 창의력 점수

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Script Writing

영국

Sea Spray공모전 #1등 상금 3,000€

"As a freelance copywriter, I don't often get the luxury of a plum brief and a reasonable deadline, so working on the Barista Bros poster was an enjoyable experience. To win top prize makes it all the more sweeter.
All the best!"

Aligning the consumption occasion (morning) with an audience passion (surfing) and the product was a nice mix. A creative execution like this has stimulated further ideas around how we could create a content series around "wake up and..."

Barista Bros.

OhmyOre #2등 상금

OhmyOre 2,010 창의력 점수

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동영상
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스페인

Don't be cool, be interesting - Barista Bros.공모전 #2등 상금 1,500€

I think it's a great opportunity for creators and brands this initiative. Participate in this contest showed me a very interesting source of creativity and knowledge about brands that don't exist in my country. I hope the slogan can fit in that target. I really want to go to Australia and taste Barista Bros. for being "more interesting".

Love the sentiment of this content and feel like it is a great brand fit for Barista Bros.

Barista Bros.

AnnaNThang #3등 상금

AnnaNThang 320,340 창의력 점수

그래픽 디자인
일러스트레이션
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라벨 & 패키지 디자인
Photography

미국

Fix공모전 #3등 상금 500€

This content opened our eyes to moments and occasions that we hadn't previously considered. Flavoured milk and surfing is actually quite a common combination.

Barista Bros.