결과 | Lay's: Pitch the next video – Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

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도전

공모전 내용 요약

Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

4 수상자 66 참여자들 85 작품이 접수됨 24 국가 6 언어

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

배심원 상금 수상자

Lay's의 선택

ericdraven #1등 상금

ericdraven 0 창의력 점수

동영상
애니메이션

스페인

#1 Prize of 15,000€

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.

Lay's

$fedefracchia$

fedefracchia #2등 상금

fedefracchia 10 창의력 점수

동영상
창의적인 글쓰기
Script Writing

아르헨티나

#2 Prize of 9,000€

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

Lay's