Create a video that helps Downy talk about freshness in a revolutionary way!
Downy invites women to experience a whole new sensorial world through their clothing by keeping it smelling/looking great and feeling fresh and new for longer... BUT today they want to stand out from the crowd by finding a completely new way to show or talk about freshness.
Help Downy take freshness to a whole new level by creating a 30 seconds video based on a great insight showing how Downy brings freshness to women's everyday lives.
FORMAT: Video (30 seconds maximum)