Knorr Snacking 공모전이 마감되었습니다.

Help reinvent Knorr Hot Savoury Snacks communication.

시작 2015년 05월 22일 (금) 마감 2015년 06월 10일, 23시 59분 00초 UTC UTC 의도 결과 2015년 08월
시작
2015년 05월 22일 (금)
마감
2015년 06월 10일, 23시 59분 00초 UTC UTC
결과
2015년 07월
공모 개요

공모 내용

Snacking is a growing trend in foods as people are busy at work or school, and eating more on the go. Having small snacks in between meals throughout the day to keep them going is fast becoming a norm.

Imagine you’ve just been hired as the Marketing Director of Knorr Hot Savoury Snacks, a division of the global food company Knorr. Knorr’s hired you for your creativity and imagination and to bring fresh thinking back into the way Knorr Hot Savoury Snacks communicates its range of snack foods.

Knorr Hot Savoury Snacks makes snacks such as pasta pots, noodle pots, rice pots, potato (mash) pots and block noodles (instant noodles in a pack). They’re simple to make by adding hot water, and it takes less than 5 minutes to prepare.

How would you reinvent the way Knorr communicates its hot savoury snacks range so that it stands out from other hot savoury snacks in a way that is uniquely Knorr?

창의적 도전

Shake things up with an original poster and tagline that are uniquely Knorr and that will excite people about Knorr’s range of snacks.

We would like you to create a poster that illustrates your idea, which could be used to inspire a Knorr Hot Savoury Snacks campaign. It should include a visual, a tagline, and a description of your idea.

Knorr wants to avoid sounding too generic or like any other food that simply offers “taste and convenience”. Your challenge is to communicate Knorr Hot Savoury Snacks in a way that is different from other brands and will stand out from the crowd, and yet is still uniquely Knorr.

In your explanation, please answer the following questions:

  1. Tell us about your idea for a poster. Why is it unique?
  2. How is your idea uniquely Knorr?

Please click here and here to see examples of Knorr Hot Savoury Snacks.

Help reinvent the way Knorr Hot Savoury Snacks communicates to its snackers.

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

You can feature a product but your idea should work across the entire range of Knorr Hot Savoury Snack foods.

An example of a good idea could be a poster showing a woman in the office kitchen. She’s adding hot water to her Knorr snack. There’s a translucent cloud surrounding her that depicts the scene from her snack e.g., Mount Fuji because she’s making Japanese ramen pot noodles. It shows that during her busy day, there are a few minutes that she’s taking for herself to get ready for the rest of the day. The tagline reads “Knorr takes you away for a moment.” This can work across the entire range of Knorr snack foods.

An example of a bad idea would be a poster that shows Knorr cup noodles and talks about its product benefits of being tasty and convenient, with the tagline “Knorr brings you convenience in a cup” because this will not work across the entire range (e.g., block noodles).

상금

배심원 상금

  • #1 상금 3,000€
  • #2 상금 1,500€
  • #3 상금 500€

제출형식

Poster with a tagline + a page of explanation (2 pages PDF)

수상 기준

We will award the most original poster ideas that will inspire their brand and communications, ideas that will convince people to try Knorr Hot Savoury Snacks and create desire for the brand.

가이드 라인

이 공모전을 위한 가이드 라인

  • Entries should be in English only.
  • Visit the Knorr website to know about the products they already have.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.