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공모전 내용 요약

Can you breathe creativity into a sanitary pad?

In a creative and surprising way, reinvent the way Whisper communicates how its product works, in a way that shows femininity and emotion that is relevant to today’s young women.

Video or animation, up to 45 secs.


Whisper P&g

Thanks everybody for all your crazy ideas. As people who had been working on the brand for too long , we felt interesting and inspiring to see how people from the outside would perceive and communicate our brand and product.

배심원 상금 수상자

Whisper의 선택

hervecarton #1등 상금
hervecarton 21,940 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션

Whisper Gravity공모전 #1등 상금 6,000€

The demo captures the gentle power of Whisper in a unique and memorable way. The droplets rising up into the cloud has a simple purity about it that will appeal to young women.

carlos_takemoto #2등 상금
carlos_takemoto 107,250 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

A poetic Whisper.공모전 #2등 상금 4,000€

I like to thank the client and eYeka, for this prize!  I am really grateful, because I know that all the creators in this contest, have worked hard. And thanks to all managers of eYeka! 

Fresh and memorable, particularly the way the young woman makes the cotton blossoms rise up into the air to protect her from the storm.

Paul #3등 상금
Paul 37,750 창의력 점수
  • 그래픽 디자인
  • 동영상
  • Photography
  • Script Writing

invisible protection공모전 #3등 상금 3,000€

Her unexpected fall and the subsequent feeling of reassurance is an original way of connecting emotionally with young women.

vitallius #4등 상금
vitallius 4,520 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 애니메이션

Whisper공모전 #4등 상금 2,000€

The demo indirectly communicates lightness through the visual mnemonic of the wings.

apet #5등 상금
apet 20,280 창의력 점수
  • 일러스트레이션
  • 애니메이션

whisper공모전 #5등 상금 2,000€

The demo connects with young women on an emotional level by helping the girl rise above her problem and follow her dreams. It clearly communicates that Whisper is soft and breathable like a cloud, and an irresistible comfort experience.


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