Shhh... Share A Secret 공모전이 마감되었습니다.

Can you breathe creativity into a sanitary pad?

17,000€
2015년 06월 17일 (수)에 공모전 마감
동영상 - 애니메이션

Meet Masie. She’s independent, creative, and ambitious. But she’s also a little bit of a “princess” who’s used to being pampered, she knows what she likes and doesn’t like. Always connected on her mobile, she’s used to brands sending her messages 24/7, but she’s tired of clichéd scientific product demonstrations that don’t connect with her, especially when it comes to personal and feminine products.

Reinvent the way Whisper demonstrates how its sanitary pad works, and get her to choose Whisper by appealing not just to her head, but also to her heart.

FORMAT: Video or animation, up to 45 secs.