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공모전 내용 요약

Can you convince busy women to adopt a healthy daily ritual, with your wit?

Convince women who don’t have time to make time every morning for Psyllium husk. Show how it boosts their vitality and helps them meet life’s challenges.

Video, maximum 30 seconds.

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Metamucil P&g

Thank you everyone for participating in the Metamucil project. It was incredible to see so many entries from around the world. I was pleasantly surprised to see the high quality of most entries. It was a struggle for me to shortlist the top 10 and finally, narrow down to the top 3 because i honestly, loved the top 10 entries. Finally, the decision came down to selecting the 3 copies, which i felt, had communication ideas that can be used as a sustainable campaign over the next few years. Thanks once again for your participation.

배심원 상금 수상자

Metamucil의 선택

danamtiel
danamtiel #1등 상금
danamtiel 60,690 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
미국

Digestive Tract Attitude공모전 #1등 상금 10,000€

So excited to have been a part of this! Through the process we actually 
learned a lot and now are both users of the product. Let me tell you, it 
feels good to be a winner and even better to be regular, thanks to heaps of 
fiber!

I loved the insight of 'having a conversation with your digestive tract / gut'. This idea has a lot of legs and can be used as a big campaign over years.

Metamucil
galouis1982
galouis1982 #2등 상금
galouis1982 24,620 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
프랑스

The girl next door공모전 #2등 상금 6,000€

I loved the perspective of the other woman who is envious of the lady taking Metamucil and leading a healthy + active life.

Metamucil
Cristianpop
Cristianpop #3등 상금
Cristianpop 19,950 창의력 점수
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • Photography
  • Script Writing
루마니아

My Morning Ritual공모전 #3등 상금 3,000€

Thank you for the opportunity of participating in this challenging contest. I am happy to have won this prize and I am looking forward to other interesting projects to express my creativity.

I loved the insight that working woman have so much on their hands every day that they wish there were three of them. The idea promises consumers that taking Metamucil would make them so active that they'd feel there were 3 of them. The idea has hit the nail on the head.

Metamucil

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