결과 | Pantene – Can you break away from haircare products advertising clichés, in time for summer?

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공모전 내용 요약

Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

5 수상자 7 커뮤니티가 좋아하는 작품 147 참여자들 280 작품이 접수됨 41 국가 11 언어

Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

Here is the video Case Study on this successful project!

배심원 상금 수상자

Pantene의 선택

ZMardin #1등 상금

ZMardin 481,580 창의력 점수

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인도네시아

HAIRGUARD공모전 #1등 상금 4,000€

I loved how simple, visually distinctive and universal your idea is.

Pantene

kadarican #2등 상금

kadarican 271,390 창의력 점수

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인도

Hair Plays공모전 #2등 상금 2,000€

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest.

Congrats to other winners also.

Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene

evgeniylg123 #3등 상금

evgeniylg123 1,294,040 창의력 점수

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Photography
Script Writing

러시아

On the crest of the wave공모전 #3등 상금 2,000€

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene

evgeniylg123 #4등 상금

evgeniylg123 1,294,040 창의력 점수

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Photography
Script Writing

러시아

Little life공모전 #4등 상금 1,000€

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene

rojesbastet #5등 상금

rojesbastet 76,950 창의력 점수

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중국

enjoy summer,no fear공모전 #5등 상금 1,000€

First，Pantene is very popular in China and especially with young people，so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer，it's fantastic！not only for this competition，but also i'm looking forward to using it.
Second，according to the brief，I understood it and got an idea directly，because I use Pantene as well. In the view of customer，I think my idea is considerate enough. Therefore，as a lady，I wanna be more confident with such beautiful hair in summer.
At last，I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene