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공모전 내용 요약

Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

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Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

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Pantene의 선택

ZMardin
ZMardin #1등 상금
ZMardin 533,040 창의력 점수
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  • 일러스트레이션
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  • 라벨 & 패키지 디자인
인도네시아

HAIRGUARD공모전 #1등 상금 4,000€

I loved how simple, visually distinctive and universal your idea is.

Pantene
kadarican
kadarican #2등 상금
kadarican 253,990 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
인도

Hair Plays공모전 #2등 상금 2,000€

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest. 
Congrats to other winners also.
Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene
evgeniylg123
evgeniylg123 #3등 상금
evgeniylg123 1,027,990 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
러시아

On the crest of the wave공모전 #3등 상금 2,000€

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene
evgeniylg123
evgeniylg123 #4등 상금
evgeniylg123 1,027,990 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
러시아

Little life공모전 #4등 상금 1,000€

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene
rojesbastet
rojesbastet #5등 상금
rojesbastet 95,440 창의력 점수
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  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
중국

enjoy summer,no fear공모전 #5등 상금 1,000€

First,Pantene is very popular in China and especially with young people,so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer,it's fantastic!not only for this competition,but also i'm looking forward to using it.
Second,according to the brief,I understood it and got an idea directly,because I use Pantene as well. In the view of customer,I think my idea is considerate enough. Therefore,as a lady,I wanna be more confident with such beautiful hair in summer.
At last,I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene

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