Invent a new cleaning & disinfecting product 공모전이 마감되었습니다.

Invent the next generation of cleaning & disinfecting wipes with Lysol!

시작 2015년 08월 07일 (금) 마감 2015년 08월 30일, 23시 59분 00초 UTC UTC 의도 결과 2015년 11월
시작
2015년 08월 07일 (금)
마감
2015년 08월 30일, 23시 59분 00초 UTC UTC
결과
2015년 10월
공모 개요

공모 내용

For Moms & Dads with young children, who take pride in protecting the home from germs & sickness, a clean & disinfected home equals wellbeing. They want their home to be their family’s healthy cocoon. Since they also want to spend as much time as they can with their children, pets and husband instead of cleaning, they want a tough, but convenient instant clean & disinfection they can rely on. For example, when food hits the floor, or they simply want to quickly disinfect the surface that her child is playing on, they like to wipe it up with one easy gesture, and throw it away, instead of leaving it until the next big clean.

Grandparents have similar needs when their grand children come for a visit, whether for an afternoon or a week. They want to clean & disinfect on the spot easily to keep their precious grand-children healthy & the house clean.

Lysol’s wipes help both parents & grandparents keep the house clean & germ free, as well as their disposable nature. They help keep hard surfaces germ free: kitchen surfaces, bathrooms, furniture, toys and even car interiors. Lysol’s wipes are known & trusted as parents “best friend” and a “champion of health” who helps her care for the family.

However, some Moms & Dads see wipes as too expensive, too chemical, not safe, not nice to touch and not environmentally friendly, or think they dry out too much. And some just haven’t considered buying them before because they think other cleaning products are more effective, and convenient enough.

창의적 도전

Invent the next super convenient solution for surface cleaning and disinfection that will appeal to more parents and grandparents.

Your idea should be better than wipes. We are looking for new ideas, formats, cleaning gestures, packaging, etc. that expertly clean & disinfect surfaces and which are easy to use for small or big cleans. Your idea should appeal to both Parents and Grandparents who currently use wipes, and to those who don’t.

Lysol is the brand in the US. It’s called Dettol in the UK, France and Saudi Arabia, and Sagrotan in Germany, it’s 4 biggest markets.

As a reference, wipes are relatively premium, but still mass market, so this new generation disinfectant shouldn’t cost more than US$5.00 a pack.

We need you to illustrate your product idea and to answer the 3 following questions:

  1. How does it work? Please explain how it’s used / applied
  2. Tell us a story about cleaning & disinfecting occasions for which it would be ideal
  3. Tell us why Moms should buy this vs existing trigger sprays or wipes?

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

A good product idea could be a disposable glove with a disinfecting exterior that can be used as a wipe. This way Moms can use it just as one uses wipes, but they don’t have to touch the wipe exterior and they can still clean & disinfect hard surfaces in the home.

A bad product idea would be a similar product in a different format (i.e. bigger or thicker) or an idea that doesn’t clean, disinfect and which is complicated to use.

상금

배심원 상금

  • #1 상금 3,000€
  • #2 상금 1,500€
  • #3 상금 500€

제출형식

Presentation with images and text (PDF, 5 pages maximum.)

수상 기준

An idea that will propel the wipes to the next generation. A product idea that will deliver convenient and superior cleaning and disinfection, potentially tackling the reasons why people don’t buy wipe at the moment.

가이드 라인

이 공모전을 위한 가이드 라인

  • We don’t want just better wipes – e.g. thicker, bigger, longer-lasting or simply better at cleaning or disinfecting ;
  • It must be able to kill germs/disinfect on hard surfaces;
  • It cannot be existing formats like Liquid Pours, Sprays, including the new tap-top format for kitchen counters ;
  • For more information regarding the existing product range, look at Lysol.com, Dettol.co.uk, sagrotan.de, stmarc.fr
  • It cannot contain bleach ;
  • Entries must be in English.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.