Koleston Hair Coloring 공모전이 마감되었습니다.
eYeka 익스프레스

Convince Brazilian women that Koleston gives them beautiful salon-quality hair-color results at home.

시작 2015년 09월 04일 (금) 마감 2015년 09월 14일, 23시 59분 00초 UTC UTC 의도 결과 2015년 10월
시작
2015년 09월 04일 (금)
마감
2015년 09월 14일, 23시 59분 00초 UTC UTC
결과
2015년 10월
공모 개요

공모 내용

In Brazil, hair is one of the most important aspects of a woman’s beauty and beautifully colored hair contributes to her self-esteem. Many color their hair at home, once per month or more. But thanks to rising incomes, many Brazilian women love to get their hair colored at the salon, but also top up their color at home in between salon visits.

At the end of 2014, a strong economic downturn cast a shadow over consumer confidence levels, and this has impacted on Brazilian women’s hair coloring habits. Beautiful hair color has become part of their persona to the outside world - something that they desire to maintain. So many are now doing it themselves more often, but they feel it’s not as pleasant as going to the salon, and the process can be complicated and messy. Coloring at home seems like a downgrade from their previous coloring at a salon.

Koleston was one of the first big home hair-color brands in Brazil, but as new brands have entered the market, creating buzz and excitement, many women have “forgotten” about the famous Koleston brand. Koleston is a true hair-color expert, with shades that deliver intense color and great results at home. It is also easy to use and cares for hair without damaging it.

Today, we need your creativity to get Brazilian women to remember the Koleston brand and show them that coloring at home is not a downgrade, as they can get the same salon-quality results with Koleston.

창의적 도전

With a beautiful and eye-catching visual, show that Koleston makes women look and feel beautiful thanks to its intense, salon-quality hair-color results.

These women come from all socio-economic income groups. The typical hair-color journey looks like this:

  • Women in their mid 20s: to enhance their beauty
  • Women in their early 30s: to start covering up grey hair
  • Women in their 40s: to continue covering up grey hair; it has become an obligation, yet one they care much about

Help make Brazilian women feel good and worry-free about coloring their hair at home with Koleston, giving them beautiful, salon-quality color, each and every time they color their hair.

Creatively illustrate your visual, with a short description that explains your idea!

Good luck!

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Example of a good idea: We see a visual of a woman in front of her front door. She’s just left her home with beautifully coloured hair. She’s smiling and she has her finger to her lips as if to say “shhhh, it’s a secret.” The idea here is that she gets salon-quality hair color at home and no one would ever know the difference.

Example of a bad idea: A bad example might be a visual that highlights a beautiful woman with beautiful hair color & a pack shot.

상금

배심원 상금

  • #1 상금 1,500€
  • #2 상금 1,000€
  • #3 상금 500€

제출형식

1 page including 1 visual and 1 paragraph of text (PDF).

수상 기준

The winning entries will show Koleston as the true expert in hair-color that delivers beautiful salon-quality results at home, allowing women to be worry-free and giving them the confidence to be their best selves.

가이드 라인

이 공모전을 위한 가이드 라인

  • Your idea has to clearly show that Koleston delivers amazing salon-quality results at home.
  • Avoid clichés, such as a visual that shows the effect of the product working from within the cross section of a strand of hair.
  • Please submit entries in English or Portuguese.
  • You can download the logo and pack shot here.
  • Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.