Head & Shoulders Seasons 공모전이 마감되었습니다.
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도전

공모전 내용 요약

Convince Millennials that tough seasons for hair are no longer an issue, thanks to Head & Shoulders.

Create a disruptive and engaging poster that shows Millennials how Head & Shoulders solves hair & scalp problems during summer and winter.

1 page including 1 visual and 1 paragraph of text (PDF).

개요 전체 읽기

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Head & Shoulders P&g

We really thank eYeka community for participation in this contest. We really appreciate the quality of entries esp on the parameter of being sticking to brand promise and communicating the message in a very relevant manner for young Millennials. These entries have sparked and inspired many powerful ideas among our teams. Thanks again for your passionate participation !

배심원 상금 수상자

Head & Shoulders의 선택

kali80
kali80 #1등 상금
kali80 316,420 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
이탈리아

ilike공모전 #1등 상금 1,500€

I'm really happy to be part of eYeka community.  Participate eYeka's contest is an opportunity to grow up with other creatives and this is very exciting!

Idea inspires multi-touchpoint execution (esp. digital social for Millennials) and communicates brand benefit/promise & in relevant seasonal context.

Head & Shoulders
tachiramazato
tachiramazato #2등 상금
tachiramazato 71,210 창의력 점수
  • 그래픽 디자인
  • 창의적인 글쓰기
파나마

Friend공모전 #2등 상금 600€

This entry communicates brand benefit in a modern and relevant way for Millennials.

Head & Shoulders
adrianzapatagarcia
adrianzapatagarcia #3등 상금
adrianzapatagarcia 1,150,840 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
스페인

Real style공모전 #3등 상금 400€

I was inspired with this contest so I worked on different proposals. I'm happy this one has been chosen because it betted on humour, and I think it is the best way to engage with young people.
Thank you to H&S and eYeka!

Idea of "Reveal Your Style" is powerful and on-brand-promise. Use of "caps" is a smart idea to communicate brand idea as well as seasons.

Head & Shoulders

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