Knorr - Love the soil 공모전이 마감되었습니다.

Knorr - Love the soil 공모전 결과를 확인하세요


공모전 내용 요약

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).


Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.


배심원 상금 수상자

Knorr의 선택

Pablo_Margara #1등 상금
Pablo_Margara 35,010 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

Love the Land공모전 #1등 상금 3,000€

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

ManuFF #2등 상금
ManuFF 99,330 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing

Knorr´s Seeds "Love the Soil"공모전 #2등 상금 1,500€

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

learousse #3등 상금
learousse 65,120 창의력 점수
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

Knorr Truck공모전 #3등 상금 500€

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.


커뮤니티가 좋아하는 작품

피드백 서클에서 참여자들의 투표수에 기반

우수성의 Top

독창성의 Top

스토리 텔링의 Top

Knorr - Love the soil 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 82 명