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도전

공모전 내용 요약

Experience the great duo of Downy/Lenor detergent and fabric conditioner.

Downy/ Lenor, the famous fabric conditioner brand will soon launch a detergent! Create two posters to: 1) Introduce Downy/Lenor Detergent, 2) Convince people they should buy this detergent instead of the one they buy today.

2 posters with tagline for each and a paragraph of text. (3 pages max in PDF)

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Downy P&g

I would like to thank all participants for their participation. There were lots of good ideas and everybody devoted considerable time into this. We learned a lot from every work and inspired. Thanks a lot!!!

배심원 상금 수상자

Downy의 선택

gaiariva
gaiariva #1등 상금
gaiariva 780,050 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
이탈리아

Puzzle&Flower공모전 #1등 상금 3,000€

You have managed to bring both freshness and cleaning aspect to life within a regimen/duo/partners context. Puzzle is a great analogy to bring this to life. Well done!

Downy
oceanomare
oceanomare #2등 상금
oceanomare 839,640 창의력 점수
  • 그래픽 디자인
  • 애니메이션
  • 창의적인 글쓰기
이탈리아

Puzzle공모전 #2등 상금 1,500€

It is simple and clean and at the same time communicates idea in a very strong way. Downy FE as alone is looking for its mate which is missing today. This was spot on the brief!

Downy
cm92
cm92 #3등 상금
cm92 461,240 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • Photography
  • Script Writing
프랑스

Inspired by Nature, brought to you by Lenor공모전 #3등 상금 500€

I loved how liquid form has been brought to life in a flower context. It is a very strong visual, intuitive and from real life. Very creative mind! Congrats!

Downy

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Downy Makes Detergent 커뮤니티

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