Downy - Flawless Look 공모전이 마감되었습니다.
eYeka 익스프레스

Be ready for anything with your flawless look from morning to night!

시작 2015년 10월 23일 (금) 마감 2015년 11월 04일, 23시 59분 00초 UTC UTC 의도 결과 2015년 12월
시작
2015년 10월 23일 (금)
마감
2015년 11월 04일, 23시 59분 00초 UTC UTC
결과
2015년 12월
공모 개요

공모 내용

When our clothes fit and flow with our day, we can fully enjoy our lives. We want our clothes to be comfortable, look and smell good throughout the day, so we don’t have to worry about them. Then we’re at ease, in control and we are ready for anything. We feel at our best and can easily accept an impromptu invitation for a drink or lunch with friends!

Sometimes it feels like people have been playing football with our clothes because they look so worn out and creased, making us look disheveled by the end of the day.  Similarly, we all get frustrated with clothes that look really good on the first day and then get that ‘worn out’ look. To avoid this, some women start to avoid washing new clothes as often or wearing them too much. That takes the enjoyment out of new clothes!

Downy/Lenor is here to not only add amazing fragrance to your clothes but also save your look! It’s packed with magic that you’re going to love! The new formula of the famous fabric conditioner has two new “super-powers”:

  • In-wear crease control for your clothes to hold their style & stay smooth all day
  • A new formula that preserves the newly-bought look wash after wash, wear after wear throughout the life of your new clothes.

We believe these two new benefits are a great breakthrough with the potential to change women’s lives! Can you help Downy/Lenor craft the perfect communication for one of these two ideas?

 

창의적 도전

Bring to life how Downy/Lenor helps you look  and feel your best by giving your clothes the finest fragrances and the power to avoid creasing throughout the day, or the power to preserve the newly bought look of new clothes.

On top of infusing fabrics with fine fragrances, the new formula of Downy/Lenor does two things:

  • In-wear crease control so clothes stay soft & smooth all day long. Many people complain about getting seat belt marks when they drive their car to work or jeans that stretch out during the day. Others say once they have been sitting for a while, their skirts are creased. With the new Downy/Lenor, this is history! This fabric conditioner softens fibers so fabric falls freely and does not crease or lose its shape. Your neat look will prevail from morning to night!
  • Downy/ Lenor also preserves the original look of a newly bought clothes. Downy/Lenor conditions every fabric fiber to preserve that precious look you liked when you bought the apparel! Consumers say newly bought outfits look their best. With Downy/Lenor, they will soon be able to wash their clothes without fear. The great look will not go away in the wash or after repeated wear!                                                                        

Please create an eye-catching poster with a tagline and details of your idea on a separate page.

Pick one of the two benefits and imagine how you can convince “sensorial women” to switch to Downy/Lenor, the premium fabric conditioner with an in-wear anti-crease benefit or one that preserves the newly bought look.

“Sensorial women” are women who always want more from their day to day experiences. They look for little escapes or adding a touch of excitement to any boring day to day chores. They don’t hesitate to buy premium products for the added quality and experience, they love scents and typically indulge in scents in different parts of their home.

Today they get the usual softness and freshness from their fabric softeners and nothing more. Wouldn’t it be amazing if a fabric softener gave them the finest fragrances and ensured that the look of their clothes also lasted throughout the day so that they could be ready to jump on any adventure/experience that came their way? It’s your role to tell them Downy/Lenor offers this!

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

The first benefit could be illustrated in a poster that shows a woman in her car, driving. The seat belt is made of many small irons. We understand that the wrinkles caused by the seat belt on the woman’s shirts are balanced by the action of Downy/Lenor that works like it’s ironing the shirt.

The second benefit could be illustrated by a poster that shows a women going to a restaurant, with her favorite dress. We see the price tag coming out of the dress. It’s the fourteenth times she wears it but it still feels like it’s just out of the store.

상금

배심원 상금

  • #1 상금 1,500€
  • #2 상금 600€
  • #3 상금 400€

제출형식

Poster and description (2 pages).

수상 기준

We are looking for easy to understand yet creative posters. It’s important that one of the two benefits is clearly brought to life, not both mixed. Awards will go to the most original creative expressions of these benefits that “change the game” of laundry. Since this is for the most premium product of the brand the benefits need to be visualized/worded in a worthy way and have a premium look and feel to them.

가이드 라인

이 공모전을 위한 가이드 라인

  • You can download a logo in the toolkit.
  • If you want to feature the Downy/Lenor pack on your poster, you can upload a picture from the Internet.
  • NB: Downy/Lenor will not restore damaged clothes or old fabrics. It will protect new clothes.
  • Entries should be in English.
  • Authorizations and licenses to use protected elements (incl. music, photos..) must include at least: (i) the right to incorporate the protected elements in new works that are derived or based upon these elements, (ii) the right to use for commercial purposes and (iii) the right to use on the Internet. You must be able to provide a written proof of these authorizations and licenses at any time.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
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  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
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  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.