Show us how you would reinvent the communication of freshness, in oral care.
We all use toothpaste every day and expect it to clean our teeth and mouths, and give us that feeling of fresh. But oral care products usually communicate in the same ways: “ice,” “cold breeze” or “mint.” How can Closeup communicate freshness in a fresh new way? How can Closeup stand out from the crowd?
Create a poster that will communicate Closeup freshening in a way that completely breaks the mould of clichéd oral care advertising.