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공모전 내용 요약

Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.

1st page is print ad and 2nd page is text explanation (2 pages PDF)


Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

배심원 상금 수상자

Aptamil의 선택

kopiwriter #1등 상금
kopiwriter 818,670 창의력 점수
  • 창의적인 글쓰기
  • Script Writing

Talking Milestone공모전 #1등 상금 4,000€

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

  • Clear laddering up to Progress in Brand Ladder through focus on milestones
  • Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
  • Appeals to sense of pride & confidence (emotional end benefit)
  • Can be projected forward
catzme #2등 상금
catzme 68,860 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • Script Writing

Behind every child's achievement, stands a mom's pride공모전 #2등 상금 2,000€

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

  • The line “Behind every child’s achievement, stands a mum’s pride”
  • Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
  • Focus on ‘every child ‘ (all inclusive, not elitist)
  • Room for progress to be depicted in a number of ways
MacRone #3등 상금
MacRone 462,240 창의력 점수
  • 창의적인 글쓰기
  • Script Writing

TWA - #ToddlersWithAttitude공모전 #3등 상금 2,000€

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

  • Extremely unique
  • Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
damzobridge #4등 상금
damzobridge 32,080 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • Photography
  • Script Writing

Aptamil Toddler Curiosity공모전 #4등 상금 1,000€

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

luchyru #5등 상금
luchyru 112,560 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing

My training begins with you공모전 #5등 상금 1,000€

  • Emphasizing the importance of mum’s role.
  • Shows the value mums play in the ‘simple’ success
  • Not elitist
  • Celebrates all aspects of motherhood

커뮤니티가 좋아하는 작품

피드백 서클에서 참여자들의 투표수에 기반

우수성의 Top

  • cm92 순위 1 cm92 461,240 창의력 점수
  • YESYUKOM 순위 2 YESYUKOM 342,900 창의력 점수
  • Samira-Rafi 순위 3 Samira-Rafi 3,126,520 창의력 점수

독창성의 Top

스토리 텔링의 Top

  • YESYUKOM 순위 1 YESYUKOM 342,900 창의력 점수
  • cm92 순위 2 cm92 461,240 창의력 점수
  • lacky1975 순위 3 lacky1975 1,147,440 창의력 점수

Danone Aptamil 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 85 명