Ferrero Rocher Wedding Package
Shape of packaging
As mentioned in the brief, the shape of your packaging box has to be a square or circle. However, you are free to add secondary designs on top of this packaging to enhance the overall package.
To share the happiness of their wedding, Chinese couples offer chocolate as a wedding present during the ceremony or as a gift to those who could not attend. Over time this has become a way for the couple to show that they have good taste. And there is nothing that is more symbolic of romance and good taste than Italy.
Ferrero Rocher is a well-known Italian chocolate. In China, it is a premium brand and the No.1 brand in the gifting chocolate category. Its golden color, round shape and refined taste makes it look precious like the people we love. As a wedding gift, Ferrero Rocher speaks of refined pleasures enjoyed together and of precious quality moments.
We need your help to make Ferrero Rocher a must-give item at weddings with a beautiful box that will make giving it a mark of good taste that distinguishes Ferrero Rocher from other competitors through Italian creation.
Design a beautiful, elegant and contemporary box on the theme of Italian romance that will make Ferrero Rocher a sought-after present for wedding guests.
Your design must be in the shape of a round or square box. It is a give away for a person so it will host 2 or 3 chocolates. It is not a big family style box. You can focus on the graphic design, the materials used and if relevant could add something to the box.
Here are some examples of what Italian romance could means (you can find your own):
- Classic Italian love stories in opera or movies (those with a happier ending that Romeo & Juliet of course),
- Flowers that are used in Italian wedding,
- A tradition or ritual that is performed at Italian weddings,
- Famous Italian love poems,
- Italian monuments, landmarks that symbolize love and romance.
Ferrero’s Italian style is not vintage or old-fashioned; it is a contemporary classic style that is of course always premium. The brand is refined, convivial, elegant, and unique - for those who appreciate beauty and aesthetics.
Think of what Italian romance means to you and look for inspiration. Your design should have a wow effect that will make it a talking point among guests, and make the wedding couple proud.
With your design proposal, please answer these 2 questions:
- How does your design express Italian romance and premiumness?
- What makes it a perfect box for Ferrero Rocher and not any other chocolate brand?
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Example of a good entry: There is second romantic ritual associated with the Trevi Fountain in Rome. There is a miniature fountain of the left side, known as "the small fountain of lovers". According to the legend, couples that drink from the mini fountain will forever be faithful to their partner. The box will have the design of the Trevi Fountain with some gold coins shining in (using gold reflective material). On the lid there is a golden 3D miniature version of the smaller fountain of lovers. The box will be for 2 Ferrero Rocher chocolates as the number 2 shows double happiness.
Example of a bad entry: A round box with a picture of the tower of Pisa. It is Italian but where is the luxury and the romance?
- #1 상금 3,000€
- #2 상금 2,000€
- #3 상금 1,000€
- #4 상금 1,000€
- #5 상금 500€
PDF 3 pages: 1st page 2D visual of the design, 2nd page your visual applied 3D to the box, 3rd page answers to the questions.
We are looking for box designs with a unique and premium Italian connection to give away to guests at a wedding therefore the design should be elegant, refined and thoughtful. It needs to have a wow effect that will make the gift a talking point among guests at the wedding, and make the wedding couple proud.
이 공모전을 위한 가이드 라인
- Entries should be in English or Chinese,
- Use gold as a main colour,
- Your design needs to feature the Ferrero Rocher logo. You can download it here.
- The shape of your packaging box has to be a square or circle. You are free to add secondary designs on top of this packaging to enhance the overall package.
- Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.