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Kotex Worry-free Nights

Shake up feminine care advertising to convince women that Kotex’s overnight panty will give them peace of mind about leaks and stains while they are sleeping.

Presentation with visuals and text – 1st and 2nd pages your idea in visuals and text; 3rd page answers to the three questions (max 3 pages PDF).

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Kotex Kimberly clark

Thanks for your participation It was heartening to get some interesting, fresh, and out of box ideas from Eyeka community.

배심원 상금 수상자

Kotex의 선택

majamijatovic
majamijatovic #1등 상금
majamijatovic 31,420 창의력 점수
  • 창의적인 글쓰기
  • Script Writing
세르비아

#1 Prize of 3,000€

The articulation and clarity in presentation, relatable to young girls and product benefit.

Kotex
svetabochk
svetabochk #2등 상금
svetabochk 36,730 창의력 점수
  • 일러스트레이션
  • 창의적인 글쓰기
러시아

#2 Prize of 1,500€

Thank you so much for possibility to try myself in the sphere of advertisement which is far far away from my actual job, but it always was my dream! When I read the context I felt that I should definetely participate in it, because the problem described in task was very close to me! Idea came up very fast! I'm very excited and still can't believe that my first work uploaded on Eyeka won!

Interesting new approach of men talking about periods.

Kotex
m_jobard
m_jobard #3등 상금
m_jobard 0 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
프랑스

#3 Prize of 500€

Fresh perspective on the category, yet relatable.

Kotex

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