Unilever - Get the tea rockin'! 공모전 결과를 확인하세요
도전
공모전 내용 요약
Amaze Millennials with a totally reinvented tea experience.
Reinvent tea by finding ways to make Millennials excited by this timeless beverage and be proud to drink it.
Your idea must fit into 1 page: one visual and one paragraph of text.
Unilever Unilever
I'd like to thank every single person who contributed to this project, your energy, ideas and creativity is startling and there were some many different ways to challenge to re-think key dimension on our category. From how we talk about it, to where it is served, to how it is disposed and millions of things in-between.
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Unilever의 선택
canguvencg #1등 상금
#Blendin공모전 #1등 상금 1,500€
I really enjoyed the way'd you thought about what really matters to this group of people and found a way to connect this to the traditional and inherent qualities and traditions of tea. I felt this was really a fresh way to approach contemporising the category.
stevendoehler #2등 상금
Grow It Yourself공모전 #2등 상금 600€
I really valued this way of forging a connection back to the product and the simplicity of the tea product. There were a number of similar ideas which actually tells me there is a powerful idea here but this one was expressed in a really compelling way.
shobz #3등 상금
UniTEA공모전 #3등 상금 400€
I found the idea very charming, actually quite realistic to do but delivering a very intimate and relevant message - a great activate idea to bring out the emotion within a tea moment between loved ones.
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