Lipton - Benefit Teas 공모전 결과를 확인하세요
도전
공모전 내용 요약
Invent a new Lipton tea that will truly bring benefits to health-conscious people who live full active lives.
Invent a new Lipton tea that will truly bring benefits to health-conscious people who live full active lives.
Poster with a visualization of your idea and answers to the four questions, using the template provided.
Lipton Unilever
Thank you all for entering our contest. We were overwhelmed by the immense response to help us create a line of benefit teas for Lipton. Getting 163 entries from 37 countries far exceeded our expectations. Your energy, passion and great insights are much appreciated. Your creativity in pack designs, tea delivery systems, naming, ingredients and tea blends were quite impressive. We were also blown away by the immense knowledge that you have all acquired about functional herbs, roots and plants. You certainly did your homework!
There were so many great ideas that it made it extremely difficult for us to narrow down to just three winners. In the end, however, the ideas that stood out most for us were the ones that put the consumer front and center, offered a true insight into our millennial consumers’ lives and provided real solutions that we feel will have broad marketplace appeal. Thanks again for taking the time to share your ideas. Good luck in your future brainstorms!
The Lipton Team
배심원 상금 수상자
Lipton의 선택
shobz #1등 상금
#1 Prize of 1,500€
Congratulations on your first place entry! This is overall a very well thought out idea and we love how you addressed our millennial consumers’ daily pressures and how it affects their lives and well-being. We especially liked the imagery surrounding the Solace name and feel it perfectly captures the need space without sounding too low energy. The “words of wisdom” on the tea tag are also quite inspiring and something the brand has been toying with for a while. Nice job!
shobz #2등 상금
#2 Prize of 600€
Congratulations on your second place entry! This idea taps into a very large and growing consumer health issues around digestion. The benefits are quite simple and clear and probiotics are quite available, so delivering the benefit in your daily cup of tea makes a lot of sense. The product format was well thought out with separate pouches to keep the products fresh until use, and the kefir milk is a nice delivery system for the probiotic which will produce an enjoyable creamy tea experience. We also loved the word play in the name. Well done!
foraskywalk #3등 상금
#3 Prize of 400€
Congratulations on your third place entry! We love that you have tapped into a true insight about our millennial consumer and even went so far as to back that insight with sound data. The product development was also well thought out with taste and aroma descriptions. We also appreciated that you provides some direction into how to market this product by explaining how this tea can be easily incorporated into our consumer’s nighttime ritual. Thank you!
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