Ariel - Value for Money 공모전이 마감되었습니다.
#ArielAceLaundry

Convince people that Ariel is worth the price paid!

5,000€
2016년 06월 01일 (수)에 공모전 마감
그래픽 디자인 - 일러스트레이션

Ariel, from P&G, is famous for bringing innovation to laundry and is always recognized by consumers as the best stain removal detergent providing superior cleaning and consumers love these kinds of performances. They can see, feel and smell it. But Ariel is more expensive than its competitors.

In Latin America, the cheap brands offer a lot of promotions so women buy them. They think that they are saving money when they buy a cheap detergent. But in reality, they’re not because the results achieved will never be as good as with Ariel.

Through an impactful poster, find original ways to show Ariel’s value and make consumers pick Ariel instead of cheaper brands. 

Format: Poster with a tagline (2 pages PDF max.)