ACE - Convenience 공모전이 마감되었습니다.
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ACE - Convenience 공모전 결과를 확인하세요


도전

공모전 내용 요약

What does convenience in laundry mean to you?

In a catchy poster with a tagline, show us what new benefits ACE could provide in order to be more convenient.

Poster with tagline and explanations of your idea (2 pages PDF max)

개요 전체 읽기

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Ariel P&g

Dear Eyeka Community, thanks so much for your outstanding work developing these creative propositions that beyond addressing the challenge enabled us to discover new benefit spaces never thought before.

Thanks so much!

Ace Team LA - P&G

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Ariel의 선택

oceanomare
oceanomare #1등 상금
oceanomare 837,650 창의력 점수
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이탈리아

Space공모전 #1등 상금 3,000€

I really loved the way you portrayed the end benefit of a practical detergent in a emotionally connected way (the kitten) but at the same time showing the complexity involved on other house hold chores in the lack of a practical solution like Ace. This sort of side by side enhances the superior brand promise of Ace. Amazing creative proposition!:)

Ariel
kopiwriter
kopiwriter #2등 상금
kopiwriter 523,940 창의력 점수
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  • Script Writing
오스트레일리아

Invisible man공모전 #2등 상금 1,500€

I very much enjoyed this visual as it matches perfectly with Ace tone of voice. Putting upfront an emotional benefit from a detergent is a quite challenging work that this visual has been able to manage from a positive approach of the practicality brand promise of Ace. Excellent job!

Ariel
kopiwriter
kopiwriter #3등 상금
kopiwriter 523,940 창의력 점수
  • 창의적인 글쓰기
  • Script Writing
오스트레일리아

Multifunctional공모전 #3등 상금 500€

I enjoyed the simplicity of this proposition. Portraying Ace as the Swiss Army laundry weapon is a great starting point for a very simple but clear communication to deliver on the core message of no additional products needed. Great job!:)

Ariel

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