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도전

공모전 내용 요약

Can men be strong advocates for true gender equality in the workplace?

Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

PDF with visual and text (2 pages max.) • First page: Visual + Tagline• Second page: Explanations

개요 전체 읽기

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P&G P&g

We want to thank all the contestants who shared great ideas and images. We really appreciated the diversity of input from around the world. We have some super ideas to build upon which we hope will grab the attention of our organisation and take our gender equality work forwards. We had a fantastic time reviewing the entries from around the world which was exactly the stimulation we were looking for.

Thank you for taking the time to review our brief and apply your creative talents to our challenge.

배심원 상금 수상자

P&G의 선택

Samira-Rafi
Samira-Rafi #1등 상금
Samira-Rafi 2,425,760 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
모로코

I see Equal !공모전 #1등 상금 3,000€

We really liked the use of the male and female symbols in the glasses. The idea of seeing through gender glasses and taking people as equal. The tag "I see equal" can be used in many ways. We could really see how we can apply the idea in many ways across our organisation. Simple and captures the call to see capability and experience not gender.

P&G
andre_dft
andre_dft #2등 상금
andre_dft 346,760 창의력 점수
  • 그래픽 디자인
  • 창의적인 글쓰기
  • Script Writing
페루

Intelligence has no gender공모전 #2등 상금 1,500€

We loved the simplicity of this design, it would work anywhere and could be campaigned as a symbol of gender equality on T-shirts or on posters. We felt we could do a lot with this around the world.

P&G
juansebastianecheverri
juansebastianecheverri #3등 상금
juansebastianecheverri 826,300 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
콜롬비아

#I'mHerBiggestFan공모전 #3등 상금 500€

We loved the idea of being a sports fan, actively supporting. this resonated with our call to action, not just silent support. This particularly clicked with our men who got the idea immediately. We thought we could play with this idea of being a fan in our campaign, using the foam hands, having caps, using images of our senior leaders as fans. We weren't quite sure of the visual itself but the concept we really liked.

P&G

추가 상금 카테고리

Fabiano32
Fabiano32 추가 수상자
Fabiano32 50,710 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
브라질

Igualdede de generos 추가 수상자

We really liked this entry which immediately clicked with our young people. We see it as a diversity message rather than only gender and believe it can work well in our broader diversity and inclusion messaging.

P&G
evgeniylg123
evgeniylg123 추가 수상자
evgeniylg123 1,025,990 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
러시아

The battery 추가 수상자

The battery is a great image for how two groups who are different can work together. We could imagine having a battery with an unequal mix not working and then the 50:50 working which really sends the message

P&G
Samira-Rafi
Samira-Rafi 추가 수상자
Samira-Rafi 2,425,760 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
모로코

Performing together 추가 수상자

We loved this image with people who are diverse making up the visual. We really liked the tagline with the male and female symbol in the Together word. We felt that we could develop this idea further to use in a variety of places and stories with the people in different shapes and the word "Together" with other words. Clever use of our Diversity colours in the Tagline.

P&G
lagutinr
lagutinr 추가 수상자
lagutinr 118,010 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
러시아

The 3D Glasses 추가 수상자

We enjoyed the idea of having 3 dimensions when you worked together. It was a great way to think of taking it deeper.

P&G

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