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도전

공모전 내용 요약

Invent the next hit for Ben & Jerry’s

Amaze us with your bold idea of a new line for Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go and buy it as soon as they hear about it.

Presentation with images and text (see template)

4 수상자 92 참여자들 133 작품이 접수됨 32 국가 7 언어
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Ben & Jerry's Unilever

Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.

Now that the contest is over, may we suggest you go get some ice cream to celebrate?

배심원 상금 수상자

Ben & Jerry's의 선택

eepigni
eepigni #1등 상금
eepigni 43,650 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
스페인

THE BLUE DOT SORBETS공모전 #1등 상금 3,000€

This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!

Ben & Jerry's
paddyyfr
paddyyfr #2등 상금
paddyyfr 39,740 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
브라질

Mixed Brew공모전 #2등 상금 1,500€

We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!

Ben & Jerry's
vixslay
vixslay #3등 상금
vixslay 19,350 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
영국

Tipple Trip Around the World공모전 #3등 상금 1,000€

Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.

Ben & Jerry's
AKdaBAOUS
AKdaBAOUS #4등 상금
AKdaBAOUS 56,160 창의력 점수
  • 그래픽 디자인
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
영국

SCOOP - The Ice Cream Robot공모전 #4등 상금 500€

This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.

Ben & Jerry's

Ben & Jerry's new super ice-cream 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 92 명