Anchor - Dairy Innovation 공모전 결과를 확인하세요
도전
공모전 내용 요약
Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.
Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.
Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

Anchor Fonterra
To all participants ,
We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !
배심원 상금 수상자
Anchor의 선택

frackdesign #1등 상금
#1 Prize of 3,000€
Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.
Opportunities to create different textures for the filling also, to retain consumers’ interests.

xaviles #2등 상금
#2 Prize of 1,500€
I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

marloxx_9 #3등 상금
#3 Prize of 500€
Fits very well with Anchor to develop great tasting healthy dairy snacking in convenient formats.
The idea of new texture like "milk mousse " is appealing as consumers want to experiment ligth but indulgent textures
커뮤니티가 좋아하는 작품
피드백 서클에서 참여자들의 투표수에 기반
우수성의 Top
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순위 1 bibolda 3,910 창의력 점수
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순위 2 MarcoAFerraresso 38,870 창의력 점수
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순위 3 kopiwriter 44,340 창의력 점수
독창성의 Top
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순위 1 bibolda 3,910 창의력 점수
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순위 2 kopiwriter 44,340 창의력 점수
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순위 3 k_vatova4418 15,750 창의력 점수
스토리 텔링의 Top
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순위 1 bibolda 3,910 창의력 점수
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순위 2 dl6098816 46,740 창의력 점수
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순위 3 kopiwriter 44,340 창의력 점수