결과 | Anchor - Dairy Innovation – Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

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도전

공모전 내용 요약

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

3 수상자 7 커뮤니티가 좋아하는 작품 42 참여자들 63 작품이 접수됨 25 국가 7 언어

Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

배심원 상금 수상자

Anchor의 선택

$frackdesign$

frackdesign #1등 상금

frackdesign 20 창의력 점수

그래픽 디자인
일러스트레이션
창의적인 글쓰기
라벨 & 패키지 디자인
Photography

아르헨티나

#1 Prize of 3,000€

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

Anchor

xaviles #2등 상금

xaviles 195,000 창의력 점수

창의적인 글쓰기
Script Writing

에콰도르

#2 Prize of 1,500€

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

Anchor