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도전

공모전 내용 요약

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

개요 전체 읽기

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Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

배심원 상금 수상자

Anchor의 선택

frackdesign
frackdesign #1등 상금
frackdesign 162,180 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
아르헨티나

YogSphere공모전 #1등 상금 3,000€

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

Anchor
xaviles
xaviles #2등 상금
xaviles 118,620 창의력 점수
  • 일러스트레이션
  • 창의적인 글쓰기
에콰도르

Multigrain Milk Drink Compressed Into Tablets공모전 #2등 상금 1,500€

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

Anchor
marloxx_9
marloxx_9 #3등 상금
marloxx_9 393,120 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
  • Photography
프랑스

Anchor MilkBar공모전 #3등 상금 500€

Fits very well with Anchor to develop great tasting healthy dairy snacking in convenient formats.

The idea of new texture like "milk mousse " is appealing as consumers want to experiment ligth but indulgent textures

Anchor

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