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도전

공모전 내용 요약

Can you surprise us with a new way to look at milk and make it exciting again?

Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.

PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three

개요 전체 읽기

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Anchor Fonterra

Thank you to everybody who contributed to this contest. It was a pleasure seeing the different ways we could talk about dairy and milk ; expanding our mindsets, and inspiring our imagination.

Thank you!

배심원 상금 수상자

Anchor의 선택

brucedsilverman
brucedsilverman #1등 상금
brucedsilverman 210,040 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
미국

White is the New __________공모전 #1등 상금 3,000€

My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!

I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting

- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

Anchor
AnnaMunchkin
AnnaMunchkin #2등 상금
AnnaMunchkin 18,310 창의력 점수
  • 창의적인 글쓰기
오스트레일리아

With Anchor Milk, they're almost there.공모전 #2등 상금 1,500€

I appreciated :

- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

Anchor
juansebastianecheverri
juansebastianecheverri #3등 상금
juansebastianecheverri 829,300 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
콜롬비아

Be the mom of this kid공모전 #3등 상금 500€

I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.

I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.

The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children

Anchor

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