Pepsi Celebration 공모전이 마감되었습니다.
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도전

공모전 내용 요약

How can you disrupt boring tradition and make Pepsi young people’s indispensable drink of choice for traditional family gatherings and occasions?

Help Pepsi excite and disrupt young people’s views of reunions and make it their indispensable drink of choice at family get-togethers.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

개요 전체 읽기

3 수상자 53 참여자들 101 작품이 접수됨 29 국가 7 언어
4d92339d9f624b0e8f328cefe24888d8

Pepsi Pepsico

Dear eYeka creative community,

Thank you so much for all of your creative ideas. From your submissions, we have identified diverse directional approach for our client Pepsi to fine-tune and structurize their communication campaign.

The 3 winning entries we have selected here are the top ones that best fit client's strategy in the future. It does not mean that the others are not good. Some of them go in a very niche way, which promise new and distinctive platform in the future.

Once again, many thanks for your contribution. We hope to receive your further submission in the next projects with eYeka.

Cheers,

Khanh Tran

배심원 상금 수상자

Pepsi의 선택

brucedsilverman
brucedsilverman #1등 상금
brucedsilverman 210,040 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
미국

Upside-Down Traditions공모전 #1등 상금 1,500€

Loved working on this challenge! I felt confident I had a pretty strong concept with some legs to it and I'm glad the judges did too. Thanks for another great opportunity.

I love the idea of Pepsi encouraging young and old generation to exchange stories/ knowledge so that they can understand and appreciate the values of each generation. It is such a creative way to make the visualization to be more human centric, promising high relevancy to audience.

Pepsi
juansebastianecheverri
juansebastianecheverri #2등 상금
juansebastianecheverri 826,300 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
콜롬비아

The best of both worlds / Food공모전 #2등 상금 600€

I'm very happy and very thankful with Pepsi and eYeka for let me being part of this contest. I really enjoyed the brief and the time spent creating ideas. It's great to play and have fun with a brand that's part of your life and that matches your favorite food, like I have the pleasure to do. I hope to see another Pepsi brief soon and thanks again for happy moments like this.

In this idea, food represents different family member worlds that thanks to Pepsi, share the same space, each one bringing the things they like and being proud of their own signature. I truly like the way Pepsi can become an essential part across generations.

Pepsi
oceanomare
oceanomare #3등 상금
oceanomare 838,150 창의력 점수
  • 그래픽 디자인
  • 애니메이션
  • 창의적인 글쓰기
이탈리아

Family공모전 #3등 상금 400€

I enjoy the idea of Pepsi transforming its packaging via generations. Pepsi is a a common language/ a connecting point, but not superficially, but really connects souls & hearts.

Pepsi

Pepsi Celebration 커뮤니티

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