Bring tuna outside of the kitchen cabinet 공모전이 마감되었습니다.

Reinvent tuna in a can to make it a must-have on every table!

5,000€
2016년 08월 21일 (일)에 공모전 마감
창의적인 글쓰기 - 라벨 & 패키지 디자인

Petit Navire (it means “Small Ship”) is the leader brand in the tuna segment.

They produce all sorts of tuna: natural tuna (plain), tuna in olive oil, tuna with condiments (tomato sauce or marinated in herbs, mustard etc.).

People use the metal cans of tuna as an ingredient to compose salads in the summer or tarts.

But people never think: “Let’s eat tuna today, what could we do with it?” Instead, they think: “Let’s make a salad. Oh, I have tuna, let’s use it.”

Do you think you could change this?

Imagine a new product idea – which is not just a packaging or recipe change – to rejuvenate tuna.

Format: Design and text (4 pages max.)