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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Oral-B Electric Toothbrush - Demo Video

15,000€ 동영상 - 애니메이션

Oral-B Electric Toothbrush - Demo Video

In a demo video, convince Japanese female consumers that the Oral-B electric brush, with its round head and unique technology, is not just a more convenient way of brushing your teeth, it is an absolute necessity!

Oral-B Electric Toothbrush - Print

7,500€ 그래픽 디자인 - 일러스트레이션

Oral-B Electric Toothbrush - Print

In a poster, convince Japanese female consumers that the Oral-B electric brush, with its round head and unique technology, is not just a more convenient way of brushing your teeth, it is an absolute necessity!

Invent Applicator for Vicks VapoRub

2,500€ 그래픽 디자인 - 일러스트레이션

Invent Applicator for Vicks VapoRub

Invent an attractive applicator for Vicks VapoRub which will make the process of scooping and massaging the ointment hassle-free.

Always Origami

3,500€ 그래픽 디자인 - 라벨 & 패키지 디자인

Always Origami
419도전자들
116참가자들
171작품이 제출됨
126작품이 접수됨

Safeguard Pure White Body Wash

2,500€ 일러스트레이션 - 창의적인 글쓰기

eYeka 익스프레스
Safeguard Pure White Body Wash
222도전자들
74참가자들
130작품이 제출됨
75작품이 접수됨

Ariel Family

5,000€ 일러스트레이션 - 창의적인 글쓰기

#ArielAceLaundry
Ariel Family
541도전자들
101참가자들
146작품이 제출됨
102작품이 접수됨

Vidal Sassoon - Pack

20,000€ 라벨 & 패키지 디자인

Vidal Sassoon - Pack
566도전자들
89참가자들
162작품이 제출됨
88작품이 접수됨

Tampax - Small & Powerful

2,500€ 일러스트레이션 - 창의적인 글쓰기

eYeka 익스프레스
Tampax - Small & Powerful
260도전자들
81참가자들
145작품이 제출됨
75작품이 접수됨

Whisper - Skin Love

7,500€ 일러스트레이션 - 창의적인 글쓰기

Whisper - Skin Love
287도전자들
93참가자들
161작품이 제출됨
61작품이 접수됨

Ariel - The Challenge

15,000€ 동영상

#ArielAceLaundry
Ariel - The Challenge
440도전자들
39참가자들
42작품이 제출됨
25작품이 접수됨

SK-II - This is Me - Video

15,000€ 동영상 - 애니메이션

SK-II - This is Me - Video
243도전자들
25참가자들
33작품이 제출됨
14작품이 접수됨

ACE - Convenience

5,000€ 그래픽 디자인 - 일러스트레이션

#ArielAceLaundry
ACE - Convenience
400도전자들
87참가자들
140작품이 제출됨
52작품이 접수됨

Vicks - Action Cold & Flu

7,500€ 일러스트레이션 - 창의적인 글쓰기

Vicks - Action Cold & Flu
341도전자들
92참가자들
163작품이 제출됨
75작품이 접수됨

SK-II - This is Me - Print

7,500€ 그래픽 디자인 - 일러스트레이션

SK-II - This is Me - Print
407도전자들
61참가자들
90작품이 제출됨
65작품이 접수됨

Downy Sensitive

2,700€ 일러스트레이션 - 창의적인 글쓰기

eYeka 익스프레스
Downy Sensitive
253도전자들
50참가자들
116작품이 제출됨
53작품이 접수됨

Tampax - Form Fit

2,500€ 일러스트레이션 - 창의적인 글쓰기

eYeka 익스프레스
Tampax - Form Fit
247도전자들
86참가자들
184작품이 제출됨
104작품이 접수됨

Ariel & ACE - Compaction

7,500€ 그래픽 디자인 - 일러스트레이션

#ArielAceLaundry
Ariel & ACE - Compaction
508도전자들
145참가자들
294작품이 제출됨
117작품이 접수됨

Ariel - Value for Money

5,000€ 그래픽 디자인 - 일러스트레이션

#ArielAceLaundry
Ariel - Value for Money
679도전자들
202참가자들
382작품이 제출됨
159작품이 접수됨

Gender Equality - Poster

5,000€ 그래픽 디자인 - 일러스트레이션

Gender Equality - Poster
732도전자들
188참가자들
360작품이 제출됨
191작품이 접수됨

Vidal Sassoon - The Legend

10,000€ 일러스트레이션 - 창의적인 글쓰기

Vidal Sassoon - The Legend
650도전자들
128참가자들
279작품이 제출됨
110작품이 접수됨

Always - Perfect fit

2,500€ 그래픽 디자인 - 일러스트레이션

eYeka 익스프레스
Always - Perfect fit
434도전자들
103참가자들
206작품이 제출됨
126작품이 접수됨

Olay UV Protection

5,000€ 일러스트레이션 - 창의적인 글쓰기

Olay UV Protection
723도전자들
147참가자들
308작품이 제출됨
210작품이 접수됨

Olay - UV Innovation

2,500€ 일러스트레이션 - 창의적인 글쓰기

eYeka 익스프레스
Olay - UV Innovation
257도전자들
66참가자들
98작품이 제출됨
81작품이 접수됨

Tide Pods

2,500€ 일러스트레이션 - 창의적인 글쓰기

eYeka 익스프레스
Tide Pods
381도전자들
89참가자들
190작품이 제출됨
149작품이 접수됨

Brands part of P&G